Bagio
Role: Founder, Creative Director
Contribution: Branding, Product Design, Creative Direction
Bagio is a leather goods brand founded in 2018 in Hong Kong. The brand celebrates high-quality, timeless and minimal design at a friendly cost. Materials are carefully sorted in consideration of functionality and longevity.
We hope to connect the brand and customers by adding a personal aspect throughout the whole shopping experience, including adding customers’ first names to the tags, handwriting thank you cards, and providing personalization service. Personifying the brand brings out a sentimental value and builds a stronger bond between the brand and the customers.
Deliverables
Brand Identity
Color palette
Icon System
Photography Style
Marketing Materials
Packaging
Product Design
The design philosophy for Bagio centers on creating timeless, functional pieces that celebrate the beauty of simplicity and material integrity. Each design is thoughtfully crafted to feel effortless yet enduring. Beyond form and function, Bagio also focused on building an emotional connection between the brand and its customers—integrating personalized details, such as custom name tags and handwritten notes, to make every product feel uniquely personal and lasting.
Personalisation
Packaging Design
Brand Tags with personalized elements
Social Media
Bagio’s clean, soft color palette and signature diagonal design elements extend seamlessly from its leather goods to its social media presence. These visual cues establish a cohesive aesthetic that balances warmth and precision, reflecting the tactile quality of the products. The use of diagonal compositions in photography and minimalist layouts introduces a sense of movement and modernity, creating a digital presence that feels both inviting and refined while reinforcing Bagio’s timeless, contemporary identity.
Instagram Story
Instagram Posts