Hello, I am Elaine!

I am an award-winning Design Director, currently based in the San Francisco Bay Area. I help brands shape direction, align vision, and translate complex ideas into clear, purposeful design and brand experiences.

My work spans from the Amazon Brand Innovation Lab—partnering with global clients to architect systems that scale to millions—to early-stage startups, where I build from the ground up and make high-impact decisions in moments of uncertainty. Across both, I solve brand challenges through a balance of business intuition, creative vision, and scalable design.

Impactful design exists where brand strategy meets human interaction. It begins with a core narrative and radiates through every expression of the brand, ensuring the vision is never diluted as it grows. This focus on cohesive experiences is designed for longevity, providing the frameworks that internal teams need to adopt and scale with confidence.

If you are interested in working together, leave me a message here or email me at elainenyau@gmail.com.