The Blooms Family Commercial

Client: Haven Life
Role: Art Director
Contribution: Art direction

As a fully-digital insurance brand, they optimize for the busy lives of their customers better than traditional insurance customers and needed a way to remind customers that with each new life event should come a new insurance quote. To build on previous year’s “Celebrate Twice” campaign message, we were tasked to create a custom commercial while shifting the messaging from price to ease and convenience.

Animated scene with a blue sofa, yellow pillows, and floating objects including a photo frame, a plant, a piggy bank, baby toys, and a baby character.

Animated scene of a family in a yellow room, with two parents each holding a baby. The father wears a white cap and a peach striped shirt, while the mother wears glasses and a blue jumpsuit. There are two pendant light fixtures shaped like large yellow butterflies, a framed photo on the wall, a blue sofa with yellow and blue pillows, a small orange cabinet, and decorative items like a piggy bank, a potted plant, and a bottle of baby formula.

Characters Development

Taking inspiration from 3D clay models, we added realistic textures while preserving the characters' stylization. Starting with Emily’s denim dungarees, intricate fabric details were introduced to distinguish our work from standard computer renders. This fusion of handcrafted charm with modern 3D technology creates a distinctive and immersive visual style.

An animated clay figure of a man with a beard wearing a white cowboy hat and a peach-colored shirt, holding a pink piggy bank and looking sad.

Animated woman with brown hair, wearing earrings and a blue dress, holding a phone and making a gesture with her finger, looking thoughtfully.

Four cartoon-style male and female character heads with different hairstyles and accessories, with sketch outlines of their faces and profiles.

Cartoon woman with brown hair, white earrings, red lipstick, wearing a white shirt and light blue overalls, smiling.